ROBERTO COIN: LUXURY IS RESPONSIBLE

Over the years, Roberto Coin, the famous jewellery designer and creator and owner of the homonymous jewellery brand, has also made a name for himself through his activities in campaigning for social responsibility and ethics among gold and jewellery companies - as winning the International Palladio Award as the best brand for Corporate Social Responsibility in the industry goes to show. As one of the founders of the World Diamond Council, which represents diamond producers and is the main interlocutor at the United Nations for certifying that the stones come from conflict-free zones,Roberto Coin has made the concept of “responsible luxury” one of his company's main objectives. All the diamonds used in the brand's collections are certified by the Kimberley Process Certification Scheme, which guarantees that they come from conflict-free zones (every item's guarantee and invoice contains a few lines about certification of origin).

The production chain is transparent from South Africa or Eastern Europe to the workshops in Vicenza where Coin's ideas take shape under the skilful hands of highly professional master craftsmen. Besides sustainability and social responsibility, Roberto Coin also aims at the ability to surprise. The latest Sauvage Privé collection is no exception: two souls, one geometric and the other more exuberant, that unite in a line devised for the woman of the future. Each item in this collection bears Coin's customary signature - a small ruby touching the skin. This trademark is inspired by an ancient Egyptian belief according to which wearing a ruby ensures health, happiness and a long life.

Alongside the four Cs (Carat, Colour, Clarity, Cut) that determine the value of a diamond, Coin jewellery has added a fifth: the C of Consciousness, a (clean) conscience. Jewellery that donates a dream (responsible).