Tuesday, 30 July 2019
Recycling: this is the new fashion for jewelry
Furthermore, those created are sophisticated and elegant objects, already considered indispensable in the coming seasons.
These jewels are born from the desire to give new life to some waste materials, seeing beauty, poetry and magic in rejection. And so the fashion world is revolutionizing towards a broader concept of sustainability.
It's called "Green Jewelry": sustainable jewels are not only beautiful and original, but also represent a symbol that embodies the commitment to safeguard the environment. As stated by a research conducted by the communication agency Klaus Davi & co: out of 526 Italian consumers between the ages of 18 and 65, 60% choose green jewels because they are beautiful, fascinating and rich in moral value.
And there are already many brands that are engaging in creative recycling, between artisans, investments and innovation. In short: we'll see some good ones!
