Gucci: focus on jewellery

A collection of high end Jewellery and many other precious items sold exclusively in the Place Vendome boutique in Paris.

As demonstrated by the revenues, among the 9.6 billion in 2019, Gucci sees in jewellery an increasingly important role in driving the brand along with bags and shoes.

The Maison revealed last year's financial statements, in which the jewellery and watches division stand out with 4% of revenues, or over 380 million euros, with a significant increase in value compared to the previous one.
Gucci jewellery is totally and proudly Made in Italy: it is crafted in artisan workshops that have become part of the supply chain. With the introduction of the high end Jewellery and a first collection - Hortus Deliciarum - consisting of 200 pieces, many of which unique and designed by Alessandro Michele, Creative Director, Gucci has been able to profitably expand the know-how in a segment in which it intends to continue investing.

For 2021 the Maison is planning on new initiatives for the international customers looking for exclusive pieces, such as the bracelet from the new Lion Head collection that pays tribute to the lion, one of the recurring figures in the collections designed by Michele, and declined in silver and 18K white and yellow gold articles adorned with diamonds and colored gemstones.

The collection wishes to launch the message of nature conservation promoting The Lion's Share Fund, in support of biodiversity and climate around the world.

Nine hundred flagship stores and multi-brand Gucci jewelers around the world are working for a universe in which sustainability plays a strategic role. The Company, in fact, uses certified and recycled precious metals, with the ambition, by 2025, of maximizing their use for the jewellery and metal accessories production (including buckles, studs, chains), thus reducing the environmental impact associated with the extraction of new raw materials.