A colour for 2019 ... Living Coral
Pantone Color Institute has selected an environmentalist colour with a retro flavour for 2019.
Living Coral, the colour that will succeed 2018’s Ultra Violet. Living Coral will influence, as per usual, fashions, design, the world of beauty as well as the choices of creative artists in every sector and part of the world.
A colour that offers comfort and well-being, as Laurie Pressman, Vice President of Pantone, explained to Associated press.
“With everything that is happening these days, we decided to look for a colour that could communicate with humanity as a response to the dehumanization process of this digital age.”
How did Pantone’s colour of the year originate? It all began in 2000 as a marketing strategy for a company that has made colour its business, advising firms and brands on their chromatic choices even on a psychological basis.
Pantone Color Institute now boasts a team of 20 people dedicated to this task who spend about 9 months in search of a colour snapshot of what is happening in global culture.
Living Coral Pantone 16-1546 has, in fact, appeared in a delicate moment for the environment in which climatic changes are bleaching the coral reefs and deleting their rainbow of colours.
This colour transmits a feeling of summer and has a considerable positive effect, also bringing fiery sunsets to mind.
Pressman underlined how, in the age of social media, we have become used to strong colours.”We are seeing much fuller colours. It is an effect of the influence of the social media because people want elements to stand out, and this colour is certainly visible on the social. But while Living Coral is an enlivening colour, it is not brazen at all," Pressman concluded.
It is therefore different to its cousins: pastels or fluorescent colours. Coral is a slightly retro colour, loved by grandmothers, bright, captivating and easy, one that can work for everyone in all fields. It adapts well to design and beauty and next spring/summer fashion announces a great comeback of oranges, one only need look at Marc Jacobs, Chanel, Versace and Burberry among the many who proposed the colour coral in their outfits at last September’s fashion weeks.
